Just because you have a swish new website full of widgets, toys, flashing lights, sliders and funky menu doesn't mean Google will like you and there in lays the problem.
All search engines use algorithms to rank your website and that's made up of several factors for example:
These are simply a few factors that determine ranking - Google for example has over 250 ranking factors!
So your website doesn't appear in Google where you expect it to be? Well it could be any number of reasons so we at Cirrus are offering a health check where we can give you a report on how to improve your ranking.
Lately the internet has been bogged down with bulk sites produced
from free to use website editors (Wordpress, Joomla, WIX etc to name a few). These unless put together by professionals, will most certainly hamper your ranking unless you seriously know what you're doing.
Quite often the have a go or inexperienced web designer/developer will simply add just about every free widget they can lay their hands on. This is a BIG no-no! Please don't do it! If your site takes an age to load the robots that explore and index your site will leave and won't index you or index you very low indeed!
Customers want their businesses to stand out so the bulk standard (not another template form Wordpress) website quite often detracts from the joy your customers SHOULD feel visiting your site. If it looks like their competitors then your customers will feel cheated!
Changing text regularly and adding fresh text is critical! A website that doesn't change for months, days or even years will slowly sink down the search engines eventually not ranking at all.
Your site is an expensive, quality product and takes care and time to keep it fresh and up to date. If you ignore it, it will ignore you!
Social media is growing more critical to quality ranking. Many companies with no social media presence are suffering as Google begins indexing based on Social Media. The same is true for social media accounts that remain inactive - these too will effect ranking!
The good news? We can help you with ALL of this and get your website ranked.
Give us a call or drop us a line and we can start making your site loved once again!
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